The Story So Far
I'm not a consultant. I've built, scaled, and exited.
I co-founded Quad Lock in 2011 and built it into a global DTC brand with millions of customer selling across 100+ countries. In 2024, Thule Group acquired the business, one of the largest Australian DTC deals to date. I completed my exit in late 2025.
Before Quad Lock, I dropped out of uni, sold door-to-door, trained as a toolmaker, grew a laser manufacturing business, and launched a string of side hustles with my co-founder Chris Peters, including Australia's first Kickstarter product.
Today I invest in and advise growth-stage founders through VC funds and direct startup investments, with a focus on consumer brands, autonomy and tech. I also created The DTC Playbook, a free guide covering everything I learned building, scaling, and exiting a direct-to-consumer brand.
What I'm Building
The DTC Playbook
The complete guide to building, scaling, and exiting a direct-to-consumer brand. Built from 15 years and a $500M exit.
Read the Playbook →AI Futures Framework
14 questions about AI's impact. Your beliefs mapped to one of 13 possible futures.
Take the Assessment →Thinking Out Loud
Why I Built an AI Futures Framework Instead of Writing Another Prediction
I don't know what AI will do to the world. Neither does anyone else. So instead of pretending, I built a tool that maps what you believe.
Read Post →13 Possible AI Futures: From Utopia to Standstill
Not predictions. Just 13 lenses for thinking about what might happen next, ordered from most disruptive to most stable.
Read Post →Launched. Scaled. Exited.
Now helping others do the same.
Get in Touch
Raising a round, building a DTC brand, or just want to compare notes? I'm always up for a chat.