I talk with lots of people from the startup/freelance/sme scene here in Melbourne and many people are moving from having a “on the side business” to more of a “serious” business, be it part time or full time. Many of these people have started with a WordPress blog and then ad in e-commerce latter on. This makes sense as they have grown their website and traffic over time, but the ecommerce option are limited compared to a platform like Shopify thats super easy to use and update.
This is why the new Shopify Buy Button is so cool as it can be added to an existing WordPress blog/website buy simply copying and pasting an embed code. The cool thing here is that you get to use your WordPress site to do what it does best while letting Shopify handle the ecommerce side of things.