Tracking iOS App Store Positions

On 17/10/2012, in iOS App, by Rob Ward

Instatag App - Hashtags for InstagramSo since we launched our first App Instatag – Hashtags for Instagram in September I have worked out that iTunes Connect (Apples backend for App Store publishers) sucks.  Coming from an e-commerce background I’m used to having great data on which to track my online stores from unique visitors and conversion rate to demographics and traffic sources. From this data we base all our decisions.

As soon as we pushed the app live I felt like I was in the dark. I had no idea what was happening, the only data I had was 2 day old download information from iTunes Connect and watching my local (Australian) App Store position.

Since then I have found a few resources that have been a great great help for me to track my Apps current App Store position.  I have listed a few below.

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So not being one to sleep out or stand in lines I ordered our iPhone5s online as soon as they were available on We received all three at about 10am Friday 21st September and so far they are pretty awesome!

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Instatag on the App Store

Get Instatag NOW on the App Store

Our new App Instatag has now been selling on the App Store for a couple of days and we already have over 1000 very happy users. The response to the app has been awesome with heaps of great ratings on the App Store, and lots of amazing entries in our first Photo Comp #InstatagLocationSep.

Instatag – Hashtag for Instagram App Store Reviews

*****   Great app! by DannyRobert – Version 1.0 – Aug 29, 2012

Instatag App - Hashtags for Instagram

Looks great. Works great. Great ideas with simple functionality. Highly polished app. Get it!
***** The perfect Instagram companion!  by Pscrunchie – Version 1.0 – Aug 28, 2012
This app is super user friendly. The location tags feature is amazing… helps me to apply relevant tags to my Instagram photos without having to think twice!
***** So good! by browncow781 – Version 1.0 – Aug 27, 2012
Love it, so handy! Location stuff works awesome!


****  So far so good!!  by Gymbakv – Version 1.0 – Aug 28, 2012
About time someone came out with this. Like it so far!! Needs a gym workout section …

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Instatag App for iPhone

On 24/07/2012, in Uncategorized, by Rob Ward

Instatag app for instagram #tags

As I mentioned in a half asleep video post earlier this month we (Annex Products) are working of our first app called Instatag and I’m personally starting to get pretty excited as this is all new to us.

The app will allow Instagram users to quickly and efficiently tag their pictures with the most relevant and most popular #tags. This means that the users pictures will be seen by other instagramers and in turn receive more likes and more follows.

We have been testing the the selected tags and many who have tried it out get more likes than ever before!  Most of the functionality and the UI for Instatag has now been sorted out and it’s now down to the coding.

Annex Products is now an approved company on the Apple iOS Development platform and we are starting to think about the marketing and launch strategies for the app.

The Instatag App website is up as a place holder  with the main function of collecting email address of interested instagramers before the launch.

We’re hoping to launch Instatag in early August!


Thinking iOS

On 07/07/2012, in Entrepreneur, by Rob Ward

So this week I had another App idea and this time I think I’ll act on it. We have no experience, but how hard can it be? (hopefully not famous last words) Anyway I asked a mate what I could use to prototype the UI and he said Balsamic. I had no idea what he was talking about so I Googled it and found Balsamiq Mockups an awesome little piece of software that I started playing with and before I knew it, it was 3am and the first draft of the UI was ready to demo.

This is the shaky video that i filmed on my iPhone4S, sorry about the excitement levels but it was 3am in the morning.



After successfully testing the Quad Lock bar mount PRO and lifting over 80KG in the static lift test we thought we’d better put the Quad Lock Wall mounts through their paces. What better way to test out a wall mount than trying to climb a wall with them!


Product Testing

On 17/06/2012, in Product Design, Product Marketing, by Rob Ward

We new the Quad Lock mounting systems was strong, but we hadn’t tested it to failure so here we go…

As we are just about to release the Poncho splash-proof cover for Quad Lock we thought it would be a good chance to go for a ride in the rain.


We recently had an idea to launch a new product called ‘The Holda‘, named after our first product the Opena Case (iPhone Bottle Opener).  The Holda case is an iPhone case design to hold an ID, credit card, some cash and a house key. When launching our first product, the Opena case, the media attention played a huge part in the product’s success. We wanted to try and capture that same “hype” however, to be honest, a case that holds credit cards isn’t really that exciting.

So to generate some media interest, we decided to have a bit of fun with the idea and launch the product under a different name with a different function.  We came up with the name ‘Playa Case’ and decided to push the fact that it holds two condoms, because as they say “sex sells”.  So we made an especially awkward video using some prototypes and we released the video on April Fools Day.

One thing I’ve learnt about releasing content to the press, is that it’s better to start at the top and let it spread from there.  Instead of sending the video to every site on the net (I’ve tried that), I ran the concept past Gizmodo and they loved the fact that it was a real product with a twist released on April Fools day. Gizmodo posted the video with a story and within the week 250,000 more people knew about the Playa case and Annex Products. Based on this awesome response, and 1000’s of people signing up to purchase the Playa case, we have decided to do a limited edition run. As a bonus, with the extra traffic to, the Opena sales rose for about 2 weeks. We have even had new resellers and distributors contact us and the best thing is that the public have started to suggest that another use for the Playa case is the actual the function of the Holda.

In all I’d call this little publicity stunt a success because it took very little effort to organise, the cost was low and the return was high.

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Power session with Seth GodinIn January as part of winning our category of the Shopify ‘Build a Business’ competition, we were rewarded with a trip to New York where we met blogger, author and all round nice guy  Seth Godin.  For those of you who don’t know Seth, he has written thirteen best sellers that have been translated into more than thirty languages and single handily writes one of the most read blogs on the net. He sold one of his companies, Yoyodyne, to Yahoo in 1998 for 30 million (in ’98 30 million was a lot) and has been consistently called “America’s Greatest Marketer”.

All his accomplishments aside, Seth is a really well-centred individual and I was extremely impressed by him. I wasn’t only impressed by that fact that he cooked us lunch, but how he deconstructed complicated business direction and marketing problems to make them super simple, to the point that the individual he was helping would come up with their own solution.

Having read a few of Seth’s books and being some what familiar with his way of thinking I didn’t expect to be as impressed as I was, but everything seemed to be easy for him and I left thinking that things really are only as complicated or as simple as you make them.

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