Online everyone wants to hangout with the cool kids, but does it really work? Take the latest Instagram by Shaq or should I say DR. SHAQUILLE O’NEAL Ed.D. Shaq has over 5 million followers and his latest post about his new F650 has over 400K views and 1000+ comments. Who knows if this a paid or a friendly node to his local Ford dealer but I bet Wade from @wadefordatlanta was hoping to get a bit of more traction from his superstar customers post, looks like he even open an account just for it.
We launched our current Startup (Quad Lock) at the end of 2011 when we first heard of crowdfunding through Kickstarted. For us the end of 2011 was the perfect time to launch and the good news is, now’s still just as perfect! In my opinion now’s always the perfect time, no matter when you’re reading this now’s the time.
I also truly believe that never has there been as much opportunity for Startups to bootstrap their existence and growth through access to people, access to funds, ability to transact and the ability to go global from day one.
25 years ago it would have almost been impossible to bootstrap a small Melbourne based startup like ours into a multimillion dollar business with product selling in over 100 countries. Today this is now almost common place with many small bootstrapped startup companies leveraging the internet to build self sustaining businesses while reaching a worldwide audience.
Below I’ll cover some of the reasons I think this is now possible, and the best thing is everyone that has access to the internet has access to them all. I realise most of these aren’t new ideas but I wanted to make a comparison between the past and the present.
Facebook recently reached out to Quad Lock and offered us the opportunity to tell our story. The video touches on how we started the Quad Lock business and how we’ve used Facebook Ads to bootstrap our startup from an idea into a multi million dollar business with products now sold in over 100 countries.
See the full case study here: https://www.facebook.com/business/success/quad-lock