Category Archives: Shopify

How We Setup For Multi Currency On Shopify

Quad Lock Australia

We have been selling our product Quad Lock (iPhone mounting system) since 2012 by running a single Shopify store and selling globally in USD.  This was fine for the first couple of years but as we grew we started selling through retail and with the fluctuations in currencies we had no option but to setup in multiple currencies to keep pricing consistent within our core markets.

Quad Lock United KingdomAfter much consideration we decided to split our stores into region based stand alone stores selling in localised currencies with a smart IP redirect between all stores pushing the visitors to their region specific store.  This was important because we knew our original .com store’s organic SEO was fairly strong worldwide and it could be years before the new localised stores outrank the .com in their intended regions. This would mean that many customers will still find the original .com store first and need to be pushed between stores to their correct regions site.

We also had the added complication where many of our visitors don’t enter the site through the  homepage, but instead land on specific product pages.  For this reason our IP redirect sends the visitors to the same page within their region specific sites rather than diverting them back to the homepage and then relying on the visitor to navigate back to the desired product page.

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Why Now’s The Best Time To Bootstrap A Startup

bootstrap startup We launched our current Startup (Quad Lock) at the end of 2011 when we first heard of crowdfunding through Kickstarted. For us the end of 2011 was the perfect time to launch and the good news is, now’s still just as perfect! In my opinion now’s always the perfect time, no matter when you’re reading this now’s the time.

I also truly believe that never has there been as much opportunity for Startups to bootstrap their existence and growth through access to people, access to funds, ability to transact and the ability to go global from day one.

25 years ago it would have almost been impossible to bootstrap a small Melbourne based startup like ours into a multimillion dollar business with product selling in over 100 countries. Today this is now almost common place with many small bootstrapped startup companies leveraging the internet to build self sustaining businesses while reaching a worldwide audience.

Below I’ll cover some of the reasons I think this is now possible, and the best thing is everyone that has access to the internet has access to them all. I realise most of these aren’t new ideas but I wanted to make a comparison between the past and the present.

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Shopify Buy Button makes WordPress an Ecommerce Site

I talk with lots of people from the startup/freelance/sme scene here in Melbourne and many people are moving from having a “on the side business” to more of a “serious” business, be it part time or full time. Many of these people have started with a WordPress blog and then ad in e-commerce latter on.  This makes sense as they have grown their website and traffic over time, but the ecommerce option are limited compared to a platform like Shopify thats super easy to use and update.Shopify but button

This is why the new Shopify Buy Button is so cool as it can be added to an existing WordPress blog/website buy simply copying and pasting an embed code. The cool thing here is that you get to use your WordPress site to do what it does best while letting Shopify handle the ecommerce side of things.

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Meeting Seth Godin

Power session with Seth GodinIn January as part of winning our category of the Shopify ‘Build a Business’ competition, we were rewarded with a trip to New York where we met blogger, author and all round nice guy  Seth Godin.  For those of you who don’t know Seth, he has written thirteen best sellers that have been translated into more than thirty languages and single handily writes one of the most read blogs on the net. He sold one of his companies, Yoyodyne, to Yahoo in 1998 for 30 million (in ’98 30 million was a lot) and has been consistently called “America’s Greatest Marketer”.

All his accomplishments aside, Seth is a really well-centred individual and I was extremely impressed by him. I wasn’t only impressed by that fact that he cooked us lunch, but how he deconstructed complicated business direction and marketing problems to make them super simple, to the point that the individual he was helping would come up with their own solution.

Having read a few of Seth’s books and being some what familiar with his way of thinking I didn’t expect to be as impressed as I was, but everything seemed to be easy for him and I left thinking that things really are only as complicated or as simple as you make them.

Shopify Build-a-Business Competition Winners

Coffee Joulies shopify competition winners

Shopify have announced the winners of the 2011 Build-a-Business Competiton. The competition was entered by over  3,000 entrepreneurs who created brand new online stores and sold over $12 million during the competition period. The grand prize is $100,000 cash, along with VIP trips to New York City and San Francisco to meet with Timothy Ferriss, Seth Godin, and Gary Vaynerchuk.

Congratulations to the overall winner Coffee Joulies – www.joulies.com

Coffee Joulies

Dave Jackson and Dave Petrillo are two mechanical engineers from New Jersey. Similarly to us they crowd funded the capital on  Kickstarter to fund the creation of Coffee Joulies. They’re one of Kickstarters most successful projects, and now one of Shopify’s fastest growing online stores. I’m now personally looking forward to meeting “The Dave’s” in New York along with all the other category winners.

 

Shopify category winners

We (www.openacase.com) were lucky enough to also win our category along with 5 other awesome category winners as seen in the infographic on the left, click the image for a larger view of the whole thing. Chris and I are both super stoked to have taken out the category prize for the “Other” section of the competition. The category prize is pretty awesome too with $25,000 in cash, a VIP trip to New York, a power session to Seth Godin and $7500 worth of Google AdWords credit.

It’s also worth noting that 3 out of the 8 winners were funded on Kickstarter which shows jus how may great Sartups are emerging from Kickstarter.  We also love the fact that only 8% of the entrepreneurs who entered the competition were from Australia, but that 38% of the winners are Australian including Flock-stocks, My Footy Boots and us (Opena Case). Aussie, Aussie, Aussie, Oi, Oi, Oi!!!

Shopify comp

Melbourne Geek’s Article on our success in the Shopify Comp. Melbourne Blog

 

 

For tips on how we started a successful online business read my blog post

For tips on running a successful Kickstarter project read my other blog post