Category Archives: Facebook

Hanging out with the cool kids isn’t as cool as you may think

Shaq sized F650 thanks @wadefordatlanta

A post shared by DR. SHAQUILLE O’NEAL Ed.D. (@shaq) on


Online everyone wants to hangout with the cool kids, but does it really work?  Take the latest Instagram by Shaq or should I say DR. SHAQUILLE O’NEAL Ed.D. Shaq has over 5 million followers and his latest post about his new F650 has over 400K views and 1000+ comments. Who knows if this a paid or a friendly node to his local Ford dealer but I bet Wade from @wadefordatlanta was hoping to get a bit of more traction from his superstar customers post, looks like he even open an account just for it.

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Why Now’s The Best Time To Bootstrap A Startup

bootstrap startup We launched our current Startup (Quad Lock) at the end of 2011 when we first heard of crowdfunding through Kickstarted. For us the end of 2011 was the perfect time to launch and the good news is, now’s still just as perfect! In my opinion now’s always the perfect time, no matter when you’re reading this now’s the time.

I also truly believe that never has there been as much opportunity for Startups to bootstrap their existence and growth through access to people, access to funds, ability to transact and the ability to go global from day one.

25 years ago it would have almost been impossible to bootstrap a small Melbourne based startup like ours into a multimillion dollar business with product selling in over 100 countries. Today this is now almost common place with many small bootstrapped startup companies leveraging the internet to build self sustaining businesses while reaching a worldwide audience.

Below I’ll cover some of the reasons I think this is now possible, and the best thing is everyone that has access to the internet has access to them all. I realise most of these aren’t new ideas but I wanted to make a comparison between the past and the present.

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How we used Facebook Ads to Scale our Startup Business

Facebook recently reached out to Quad Lock and offered us the opportunity to tell our story.  The video touches on how we started the Quad Lock business and how we’ve used Facebook Ads to bootstrap our startup from an idea into a multi million dollar business with products now sold in over 100 countries.

See the full case study here: https://www.facebook.com/business/success/quad-lock

Quad Lock Fb vid

Video Post: https://www.facebook.com/robyward/videos/10153600172920815/

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Christmas E-Com Advertising Tips

Note: I wrote this article back in 2012 but only just found it in my draft post of my WP blog so I figured I should publish it anyway…. Opps!

November and December are some of the most important sales months on the calendar, they are also the two main months where the Shopify Build a Business competition is either won or lost. For this reason it’s important that you get it right!

Based on our experience last year on www.openacase.com we’d like to give other online retailers and Shopify Build a Business competitors our top five recommendations for selling during the “Silly Season”.

If your product makes for a great gift anticipate that sales are going to at least double and have more stock than you need. The worst thing that can happen is that you run out of stock during this period so plan for success and be ready to sell more than ever before.

Spread the word that your products makes a great gift, don’t presume that your potential customer will make the connection. You have to tell them! This is true because often when potential gift buying customers see your advert or product they may not be personally interested, but once you remind them that have others to buy for they will see your products as a solution to their problem.

Keep in mind that the majority of products purchased during this period will be gifts so a change in marketing strategies may be necessary.

Christmas advertising

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Facebook Advertising is like Fly Fishing (hack)

Facebooks adsSo I’ve told a few people about this over the last few months and most people didn’t know so I think it’s worth a post.

I’ve been using Facebook ads for a couple of years now and the truth is that the majority of our customers have been acquired from the social network. However using Facebook properly is almost a full-time job as it’s in a constant state of flux.

I think managing Facebook ads is like Fly Fishing your favourite river, you know what you’re doing and you’ve been there before but every time you return it’s a little bit different, there’s a new snag been pushed down stream, the rivers running higher/faster or the fish have seen all your flys and their not interested.

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