How We Setup For Multi Currency On Shopify

Quad Lock Australia

We have been selling our product Quad Lock (iPhone mounting system) since 2012 by running a single Shopify store and selling globally in USD.  This was fine for the first couple of years but as we grew we started selling through retail and with the fluctuations in currencies we had no option but to setup in multiple currencies to keep pricing consistent within our core markets.

Quad Lock United KingdomAfter much consideration we decided to split our stores into region based stand alone stores selling in localised currencies with a smart IP redirect between all stores pushing the visitors to their region specific store.  This was important because we knew our original .com store’s organic SEO was fairly strong worldwide and it could be years before the new localised stores outrank the .com in their intended regions. This would mean that many customers will still find the original .com store first and need to be pushed between stores to their correct regions site.

We also had the added complication where many of our visitors don’t enter the site through the  homepage, but instead land on specific product pages.  For this reason our IP redirect sends the visitors to the same page within their region specific sites rather than diverting them back to the homepage and then relying on the visitor to navigate back to the desired product page.

Localised Quad Lock Shopify Stores

Quad Lock America/International (USD) – www.quadlockcase.com – original store

Quad Lock Australia/New Zealand (AUD) – www.quadlockcase.com.au

Quad Lock United Kingdom (GBP) – www.quadlockcase.co.uk

Quad Lock Europe (EUR) – www.quadlockcase.eu

Quad Lock Canada (CAD) – www.quadlockcase.ca

Quad Lock Japan (JPY) – www.quadlockcase.jp

Splitting the stores gave us the chance to localise the content and create a better experience for the visitor.  For example, instead of having a super long shipping information page trying to convey all the information every possible visitor may need we could instead reduce the information by over 50% and only give the visitor the information relevant to them.

In the end we are very happy that we decided to localise the stores and our conversion rates are up across the board! Below I’ll list some of the Pro’s and Con’s to running multiple Shopify stores.

Multiple Shopify Store Pro’s

  • ability to localise the stores messaging for the intended visitors i.e. shipping rates (increase conversion)
  • standardise pricing within individual regions (happy retailers)
  • sell in local currency (increase conversions)
  • customers no longer effected by currency fluctuation
  • ability to sell different stock within different regions (great for EOL items)
  • eventually local stores may rank higher within their intended region
  • easy to make existing Stripe and PayPal payment gateways accept multiple currencies

Multiple Shopify Store Con’s

  • more stores to manage and keep up to date
  • bottomline may be effected by currency fluctuation
  • more expensive to run multiple stores (worth checking out Shopify Plus)
  • not many apps work well across multiple stores
  • currency conversion rates of payment gateways aren’t the best
  • duplicating stores isn’t as easy as you’d think
  • painful trying to use different copy across multiple sites to dodge duplicate content

20 thoughts on “How We Setup For Multi Currency On Shopify

  1. Calan

    Hi Rob. I’m busy going through the same thing and looking at multiple instances. We’re probably going to use TradeGecko to manage inventory across all stores and Amazon channels, and I wondered what software you use? Do you also sell across multiple Amazon stores, and how nicely does your inventory software tie it all together?

    Good luck with the business, great product and nice video.

    Reply
    1. Rob Ward Post author

      Hey Calan, we do sell on Amazon and alike but we use distributors to manage these channels. At this point we haven’t found an inventory management system that’s been able to work for us. The main problem being the multi warehouse issues. I’d love to hear your experience if you get something working well?

      Good luck with the business!!

      Reply
  2. Mike

    May I ask which smart IP redirect you used?
    We sell paper rolls and need to setup stores for Canada and the US.
    Thanks

    Reply
  3. matt magi

    Hey Rob, can I ask how you managed to handle the redirects so if someone in Canada vists a link they are redirected to that product on the Canadian store vs the homepage? As well how did you get the notification above the add to cart, if they are Canadian on the US store for instance?

    Thanks a bunch in advance,
    Matt

    Reply
    1. Rob Ward Post author

      Hey Matt

      We use a redirect made buy the guys at Shopify Ninjas, see http://www.shopifyninjas.com for more details as I’m sure they’d be happy to help. The notification above the Add To Cart button is something that we had worked into our custom theme. It operates that same as the popup bar at the bottom of the screen. Cheers

      Reply
        1. matt

          looks like the shopify ninjas stopped (or changed the company name)… but you can’t download the new app anymore.
          bummer

          Reply
          1. Rob Ward Post author

            Hey Matt, you’re correct they only just changed their name. When I say just I was only just reading an email about the change to Blackbelt Commerce. I’ve also ask them to clarify here.

    1. Rob Ward Post author

      ha ha, no time to put into it anyway so no new blog for me. I only really update it after I find myself explaining something a few times over and figure this is a more scalable way of communicating.

      Reply
  4. Volkan

    Hi Rob

    Thanks for the article. We are going through similar considerations. But it seems difficult to take payment in USD without registering a US based company. We are also based in Australia.

    Do you mind if I ask what payment gateway you use to process all these different currencies?

    Thanks
    Volkan

    Reply
    1. Rob Ward Post author

      Hi Volkan, we currently use Braintree to transact, settle and hold in 6 different currencies. If you just need to transact in USD I think you could do with with Stripe. Cheers

      Reply
      1. Volkan

        Thanks for letting me know Rob.

        It’s a real shame though because Shopify has stopped supporting Braintree and we cannot integrate it. Something to do with Shopify wanting commission from Braintree.

        Back to the drawing board 🙂

        Reply
        1. Rob Ward Post author

          Yep, I think you’re correct on the Braintree/Shopify relationship.

          Have you looked at Stripe, I think Stripe would let you transact in USD but unfortunately it would settle in the base currency of the Stripe account which would be AUD.

          Reply
          1. Volkan

            You’re a genius!

            I had talked to Stripe before but because of a misunderstanding, we were talking about different things. I re-engaged them after your message and now our international site is in USD.

            You seriously saved me a lot of effort.

            To thank you I’d like to give you a free towel (or two), head over to tesalate.com and send me a PM so i can send you a discount code if you’d like one.

  5. Henry

    Hey Rob great article!

    Volkan I’m interested to know how you got round this with Stripe on Shopify as I thought Shopify payments is powered by Stripe but they still process payments in the base currency associated with the store?

    My woocomerce store uses Stripe and PayPal which both accept local currency which is good for customer and then convert to my base currency (GBP), at a fee to me of course. But at least customer pays in their local currency.

    I’m trying to do the same for my shopify store but so far looks like not possible because for some reason shopify always charge the customer in your base currency. One suggestion has been to disable Shopify payments gateway and only use PayPal but don’t like it.

    I may be missing something but appreciate comments

    Thanks

    Reply
    1. Rob Ward Post author

      Hey Henry,

      I’m not aware of Stripe charging the customer in the base currency of the Stripe account on a Shopify store. I’m pretty sure Stripe charge the customer in the currency the store is setup in and then Stripe settles with the merchant in their bases currency, similar to your Woo commerce setup. Probably worth dropping Volkan a message by using the “reply” comment feature so that he gets a notification.

      Cheers

      Reply
    2. Volkan

      Hi Henry

      If you contact Shopify, they will change the base currency for you. You just cannot use Shopify payments. Which means you’ll need to pay their transaction costs, plus stripe fees, plus exchange rate conversion fees. We still do it, but you need to calculate whether it’s worth it for you.

      Reply

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