In January as part of winning our category of the Shopify ‘Build a Business’ competition, we were rewarded with a trip to New York where we met blogger, author and all round nice guy Seth Godin. For those of you who don’t know Seth, he has written thirteen best sellers that have been translated into more than thirty languages and single handily writes one of the most read blogs on the net. He sold one of his companies, Yoyodyne, to Yahoo in 1998 for 30 million (in ’98 30 million was a lot) and has been consistently called “America’s Greatest Marketer”.
All his accomplishments aside, Seth is a really well-centred individual and I was extremely impressed by him. I wasn’t only impressed by that fact that he cooked us lunch, but how he deconstructed complicated business direction and marketing problems to make them super simple, to the point that the individual he was helping would come up with their own solution.
Having read a few of Seth’s books and being some what familiar with his way of thinking I didn’t expect to be as impressed as I was, but everything seemed to be easy for him and I left thinking that things really are only as complicated or as simple as you make them.