Shopify ReviewThought I’d throw together a few pointers to help others wanting to start up their own online business. The information you’ll find below is based on my experience, over the last 6 months, using these simple strategies and online tools we were able to sell 1000’s of units all over the globe in a matter of months.  Both my business partner, Chris Peters,and I have now quit our day jobs and are currently launching other online stores.

UPDATE 1/03/2011 – With these strategies we were also able to win our category in the Shopify Build-a-Business Competition for 2011 with a $25,000 cash prize, all expenses trip paid to NY, power session with Seth Godin and $7,500.00 of Google AdWords credit. 

I don’t want to go into details about products or business ideas, but rather the mechanics of setting up an online business and the awesome tools available to entrepreneurs today. It’s never been easier to setup an online business and start making money straight away.

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Importance of STARTING

On 09/02/2012, in Entrepreneur, Entrepreneurship, by Rob Ward

Importance of starting

Lately I’ve been asked many question by both friends and complete strangers on topics from starting a business to marketing a product. I don’t have all the answers but the one thing I keep finding myself repeating is the importance of starting. I truly believe that starting is the hardest but also the most important part of the whole process and if you can’t get past it then nothing else matters.


Best part is when they cross to an “Expert”

Opena Case was reviewed today on 12KFVS but I really don’t think they are our target market. Still in saying that any publicity is good publicity and the order came in shortly after!


During our trip to the US we signed an exclusive worldwide distribution agreement with Forward Industries.  We meet with Forward while at CES in Las Vegas and then flew to Santa Monica to hash out an agreement. Press release below.

Annex Products an Forward Industries

Annex Products, the inventor of the Opena® case and Quad Lock, announces an exclusive worldwide distribution partnership with Forward Industries (NASDAQ:FORD), a leading global provider of mobile technology solutions. The partnership includes the distribution of all Annex Products, beginning with the Opena® case and Quad Lock mounting system, two top performing iPhone 4 case accessories.

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During Macworld/iWorld 2012 Josh Janssen from Melbourne Geek was good enough to interview me (Rob Ward) regarding our new umbrella company Annex Products and both our products, Opena Case and Quad Lock.

For the full article visit Melbourne Geek


We love Cali Lewis!!

On 01/02/2012, in Press, Publicity, by Rob Ward

Cali Lewis had to be one of the coolest people we met at MacWorld/iWorld this year. Cali dropped by our stand a made our day when she revealed that she was still running the custom Geek Beat Opena case that we custom laser engraved for her last year.

“the Opena is one of my favourite gadgets from 2011″ Cali Lewis – GeekBeat Tv



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